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'Always' Sanitary Pads Removes Feminine Logo For Inclusivity


The makers of 'Always' sanitary pads removes feminine logo for inclusivity.The "Venus" symbol, which is associated with the female sex, has been eliminated from the packaging and branding of these sanitary pads in response to transgender men's complaints of discrimination. Some customers of the Proctor & Gamble-owned company felt they were being ignored because of their gender identity or expression.

In fact, the company has received a string of Twitter complaints from transgender activists. For using a female symbol on their packaging, the company was first criticized by some activists like Melly Boom and Ben Saunders.

In July, a trans activist who went by the name "Melly Boom" on Twitter asked Always why it was "imperative" for their sanitary products to have the sign. The tweet said: "There are non-binary and trans folks who still need to use your products too you know!"

After producing a documentary about his transgender identity, activist Ben Saunders sent a similar complaint to the sanitary pad manufacturers. Saunders was named young campaigner of the year by the LGBT organization Stonewall. The "Always" marketing group responded with a tweet from Saunders, 18, which read:

We are glad to inform you that as of December we will use a wrapper design without the feminine symbol. We are absolutely grateful for having people like you voicing their opinions.- 'Always' sanitary pads company

The message announced the release of sanitary towels in the new packaging and added: "We are absolutely grateful for having people like you voicing their opinions."

On the other hand, many female customers of 'Always' sanitary pads have expressed anger at the move towards inclusivity. Leading feminist activist Julie Bindel brought up a startling claim and said:

"Removing the female symbol from sanitary towel packaging is basically denying the existence of women. We’re now moving towards the total elimination of women’s biology. The women’s symbol has been used by feminists for decades. This is pure cowardice and virtue signaling from these big corporate brands who are capitulating to the trans agenda."

Women on social media platforms also expressed their outrage at P&G's decision. Maya Forstater, who fights for women's rights, tweeted:

"The Venus sign in biology is used to represent the female sex (you know, the ONLY people who will ever need these products). It does not represent gender identity."

Lizzi Watson, another objector, stated, "Biological women should just boycott the brand. Then they might realize real women have feelings too, which they have somehow ignored."

A third woman tweeted: "Guess I will also be boycotting @always for throwing females, the ONLY sex that menstruates regardless of clothes or other superficial gender expressions, under the bus."

What To Look For When Purchasing A Period Pad

Although all pads serve the same function, two products with a similar appearance can have many differences. Here are some things to consider carefully when choosing.


The flow can vary from person to person. Some flow lightly, while others flow more forcefully. Each pad's absorbency lets you know if it can handle the intensity of your flow. Consider using thin or ultra-thin absorbency pads if your flow is light. For heavy periods, maxima and overnight absorbency pads are best.


Cotton is typically used to make disposable pads. Although cotton is a natural, breathable fabric that absorbs moisture, it is frequently grown using hazardous chemicals that can be uncomfortable and even dangerous. Purchasing organic sanitary products is kinder to delicate skin and areas.


When making almost any purchase, sustainability is an important factor to consider. Cotton pads can be environmentally damaging because cotton crops require a lot of water to grow. Eco-friendly pads are typically kinder to the environment and your skin.

Typically, they are made of bamboo, hemp, or cotton. Additionally, environmentally friendly sanitary products must be free of chlorine, dioxin, chemicals, fragrances, and dyes.

Final Thoughts

The manufacturer of 'Always' sanitary pads removes feminine logo for inclusivity demanded by the trans-right group. Meanwhile, the company's spokesman has also spoken on the issue and said:

For over 35 years, Always has championed girls and women, and we will continue to do so. We're also committed to diversity and inclusion, and we realize that not everyone who has a period and needs to use a pad identifies as female. That is why we wanted to ensure that anyone who needs to use a period product feels comfortable in doing so with 'Always.'- P&G, the American company that owns the Always brand

They added: "Our mission remains to ensure no girl loses confidence at puberty because of her gender or period and we do this through our puberty education programs, by providing access to period products with programs such as #EndPeriodPoverty, and by using our brand voice to tackle societal barriers and stigmas like we did with #LikeAGirl."

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About The Authors

Dr. Felix Chaosphere

Dr. Felix Chaosphere- Dr. Felix Chaosphere, a renowned and eccentric psychiatrist, is a master of unraveling the complexities of the human mind. With his wild and untamed hair, he embodies the essence of a brilliant but unconventional thinker. As a sexologist, he fearlessly delves into the depths of human desire and intimacy, unearthing hidden truths and challenging societal norms. Beyond his professional expertise, Dr. Chaosphere is also a celebrated author, renowned for his provocative and thought-provoking literary works. His written words mirror the enigmatic nature of his persona, inviting readers to explore the labyrinthine corridors of the human psyche. With his indomitable spirit and insatiable curiosity, Dr. Chaosphere continues to push boundaries, challenging society's preconceived notions and inspiring others to embrace their own inner tumult.

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