Asda Are Releasing Parma Violet, Lemon Sherbert And Pear Drop Flavoured Gins

Alfie PowellAlfie Powell in News, UK
Published 17.06.19
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You can now get classic sweet-flavoured gins from Asda and most of them look pretty great.

I want to make this abundantly clear from the get go; I said “most of them” because I believe – nay I know – that parma violets are the worst tasting “sweets” going and if it weren’t for the existence of liquorice, there wouldn’t even be competition.

With that, Asda has launched a new line of flavoured gins, and they all take inspiration from classic sweets that while I say “from your childhood,” they still absolutely exist now and if anything, are more accessible as an adult.

The flavours being peddled by the supermarket chain include Pear Drop, Lemon Sherbet, and Parma Violet and expect for that last one, they sound pretty nice.

lemon sherbert gin asda

Along with that, except for the despicable former choice, they all appear to have some element of sparkle to them, like that weird unicorn gin stuff you can get from Spoons that look gross.

Anyway, Asda are being snobs about this, saying that to get the best experience with your drink, you should consume it in vast, frankly dangerous, quantities.

parma violet gin asda

No, they don’t say that. They do, however, suggest that you use a particular set of mixers for your taste sensation, including Rhubarb Soda with a Hint of Cardamom, Sicilian Lemonade, Soda Water with a hint of Sicilian Lemon, Blood Orange & Rosemary Tonic Water or Pink Grapefruit & Peach Tonic Water.

They sound like weird mixes but I recently bought some rhubarb gin and it goes gorgeously with ginger ale. Try that before you do this.

Each 70cl bottle will set you back a fairly modest £18, and comes in at a far less than modest 40% AVB. Pretty strong. Nice.

pear drop gin asda

Ed Sowerby, a man with the best job (ASDA spirits product manager), said:

Novelty, quality gins have become a summer must-have for customers looking to entertain with flair and flavour.

Working closely with our suppliers, we’ve created a range of gins which are both glitzy and gorgeous to look at, but also deliver popular flavours the nation knows and loves.

Good work. Not the Parma Violet one, but mostly good work.

Images via Getty, Swizzels