With that, Asda has launched a new line of flavoured gins, and they all take inspiration from classic sweets that while I say “from your childhood,” they still absolutely exist now and if anything, are more accessible as an adult.
The flavours being peddled by the supermarket chain include Pear Drop, Lemon Sherbet, and Parma Violet and expect for that last one, they sound pretty nice.
Along with that, except for the despicable former choice, they all appear to have some element of sparkle to them, like that weird unicorn gin stuff you can get from Spoons that look gross.
Anyway, Asda are being snobs about this, saying that to get the best experience with your drink, you should consume it in vast, frankly dangerous, quantities.
No, they don’t say that. They do, however, suggest that you use a particular set of mixers for your taste sensation, including Rhubarb Soda with a Hint of Cardamom, Sicilian Lemonade, Soda Water with a hint of Sicilian Lemon, Blood Orange & Rosemary Tonic Water or Pink Grapefruit & Peach Tonic Water.
They sound like weird mixes but I recently bought some rhubarb gin and it goes gorgeously with ginger ale. Try that before you do this.
Each 70cl bottle will set you back a fairly modest £18, and comes in at a far less than modest 40% AVB. Pretty strong. Nice.
Ed Sowerby, a man with the best job (ASDA spirits product manager), said:
“Novelty, quality gins have become a summer must-have for customers looking to entertain with flair and flavour.
Working closely with our suppliers, we’ve created a range of gins which are both glitzy and gorgeous to look at, but also deliver popular flavours the nation knows and loves.“
Good work. Not the Parma Violet one, but mostly good work.
Images via Getty, Swizzels
Alfie Powell joined as an apprentice and was probably hired because he was likely the only person who applied. He's been blagging his way through writing articles for four years now and he's definitely showing signs of slowing down. When not writing for The Hook, Alfie finds time to indulge in his favourite hobbies, such as drinking and sitting down.Follow