If you’re reading this on your phone while perusing the aisles in ASDA, for the love of everything good in this world, ditch your trolley and run to the freezer section. RUN.
Because Ben & Jerry’s Snackable Cookie Dough Chunks are waiting for you; in all their snackable glory.
If you’re raising an eyebrow at this bag of frozen sugary loveliness, lower it immediately. This is the delicious cookie dough from Ben & Jerry’s cookie dough ice cream, packaged in chunky snack form. Yes, the unthinkable has happened, Ben & Jerry’s has finally brought its world-famous bags of frozen cookie dough chunks across the pond.
Shoppers spotted the new bags – priced at £3.99 for a 170g bag – in the aisles of ASDA recently and shared the glorious news on social media.
Instagram user @newsfooduk wrote in their post:
And it’s safe to say that British B & J fans are pretty excited at ASDA’s latest arrival.
One user wrote:
“I’ve got no hope now.”
“They’re in Asda now yay I want them.”
This comment is totally me RN:
“Omg Asda is my new fave supermarket.”
Here’s the official product description from Ben & Jerry’s. Maybe read this with a glass of water handy – mouthwatering is the word:
“We’ve freed the chunks! We know how it goes: sometimes when you’re digging in to a pint of ice cream you’re really just chasing those chunks with reckless abandon. Go straight for the good stuff with a bag of totally snackable Cookie Dough Chunks!”
These beautiful bags are currently available at 278 ASDA stores across the UK, but if you don’t live near an ASDA, FRET NOT; you will be able to buy them online as of tomorrow (Tuesday 28th January 2020). TOMORROW.
Not to end on a negative, but Ben & Jerry’s is basically just teasing us by gifting us UK foodies with this one flavour, ’cause over in America, their frozen supermarket aisles can boast a whole plethora of snackable dough FLAVOURS. So, while we’ve FINALLY got the original Chocolate Chip Cookie Dough, America’s got the OG flavour, PLUS Half Baked Dough, Peanut Butter Chocolate Chip Cookie Dough, Vegan Chocolate Chip Cookie Dough and Chocolate Chocolate Chip Cookie Dough.
Yep, that’s chocolate written twice.
And they get Lucky Charms, too.
Images via Ben & Jerry’s, Instagram/@newfooduk
Having worked in children's media and publishing for almost a decade, Ben is thoroughly excited to now be able to swear in stories and features. He is such a big fan of Disney and Horror films that he started an LGBTQ+ podcast called 'Once Upon A Scream'. His mum listens. You can contact Ben at [email protected] Twitter: @PulsfordBen / Instagram: @thebenmidlerFollow