They’ve made a name for themselves over the years with their imaginative and outlandish flavours (Phish Food?) but this one probably takes the biscuit (TBD if it actually contains biscuit).
Yep, as you’ve probably already guess, Mr. Ben and Mr. Jerry are getting in the CBD game – just as soon as it’s legalised in all 50 states – which is looking more and more sooner as each year passes.
For now, an FDA regulation prevents CBD from being added to food and beverages, but a public hearing will take place May 31st (today) to discuss the full legalisation of CBD in this category, for which Ben & Jerry’s has submitted comment.
“You probably already know that we’re fans of all things groovy”, a message on the Ben and Jerry’s website reads. “Think: Half Baked and Dave Matthews Band Magic Brownies.”
“So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD. We are committed to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level.”
Citing a recent National Restaurant Association survey, which incidentally found that three out of four chefs named CBD-infused food as a hot trend in 2019, the message continued: “Currently, the FDA prohibits adding CBD to food and beverages.”
“But change is on the horizon: They’ve set a public hearing on the legalization of CBD-infused foods and beverages for May 31st, and we’ve submitted a comment to them in support of legalization.”
We’re doing this for our fans,” said Ben & Jerry’s CEO Matthew McCarthy.
“We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
This is not the first time that the company has lent its support to the legalisation of marijuana.
Back in April 2020, Ben & Jerry’s teamed up with marijuana dispensary Caliva to distribute free ice cream in California. As a result, 4.2% of all of Caliva’s sales went toward Code for America’s Clear My Record Program, which aims to give legal aid to those arrested for the possession of the substance.
Ben & Jerry’s marketing manager Justin Gural said in a statement:
“Knowing that Caliva is challenging the status quo of bogarting human rights of non-violent offenders – and providing these communities a second chance – is exactly the 420 effort we want to support.”
I mean this is no doubt good news for all the marijuana enthusiasts out there, who presumably now won’t have to digest two of their favourite foods separately.
Might as well kill two birds with one stone.
Although what will it taste like? CBD isn’t a flavour. Is it?
Images via Getty/Instagram
Charismatic, witty, charming, engaging - four things Joshua Rogers will never be. Thankfully, he’s a semi-competent writer, who, after graduating university with two mostly pointless degrees, joined The Hook two years ago. He subsequently honed his writing skills over the course of several sex-related articles, bringing a very public shame to his family's good name.