Birds Eye Finally Admit You Can Cook Their Waffles In A Toaster

Alfie PowellAlfie Powell in News, Weird
Published 03.01.20

Birds Eye have finally confirmed that we can toast their waffles in the toaster, which is handy because for obvious reasons, that’s a lot quicker than heating the oven up.

A lot’s happened today, that’s for sure, but I’m not certain anyone could have predicted the potential emergence of a third world war being overshadowed by potato waffles in a toaster.


Little word to wise here, if you have the luxury of time on your hands then the perfect way to cook potato waffles is by putting them in a small baking tray, fill that tray with vegetable oil, half way up the waffles, then sprinkle the waffles with salt and paprika.

After that, bosh those chaps under the grill and my god, they come out so crispy and lovely. Absolutely to die for.


Sadly though, as is the way with these modern times, no one actually has a minute to spare to make sure things are nice so people have started putting their frozen potato waffles in the toaster for ease and speed.

This never went down well with many people though as it just seemed wrong. You put bread in a toaster, not potatoes. Certain forces aren’t to be meddled with.


With that in mind, purveyors of frozen potato waffles, Birds Eye, have chimed in with their stance on whether or not you should toast their waffles.

Steve Challouma, Marketing Director at Birds Eye, said:

We know there has been a lot of confusion and debate on this way of cooking our Original Potato Waffles so we decided to put it to the test.

After days of rigorous ‘toasting’, we’re happy to confirm it is safe to cook our waffles this way and it doesn’t compromise on taste either – you can still expect the same delicious taste that is crispy on the outside and fluffy in the middle!

Just turned into an advert, that one.


Jokes on them though, the last waffles I ate were Tesco own-brand.

Apparently this wasn’t news to a lot of people though…

I’ll carry on doing them my way.

Images via Birdseye, Getty