Bizarre Marketing - How Unconventional Tactics Can Pay Off
In today's crowded marketplace, businesses are constantly searching for ways to stand out from the competition. And sometimes, that means getting a little bit weird. From viral social media stuntsto outrageous ad campaigns, bizarre marketingtactics have become a popular way for companies to capture people's attention and increase brand awareness.
The effectiveness of bizarre marketing campaigns can't be denied. After all, it's hard to ignore a giant inflatable chicken hanging from a building, or a billboard that seems to be talking to you.
By breaking through the clutter of traditional advertising, bizarre marketing can create a sense of excitement and intrigue that gets people talking about a brand.
There are countless examples of companies that have successfully used bizarre marketing to their advantage.
In 2013, Kmart released a holiday commercial featuring a group of men in boxer shorts playing "Jingle Bells" on bells attached to their hips. The ad went viral, generating millions of views and bringing attention to the struggling retailer. Similarly, Old Spice's "The Man Your Man Could Smell Like" campaign, which featured a shirtless Isaiah Mustafa delivering over-the-top monologues, helped revitalize the brand and attract a younger audience.
Of course, not all bizarre marketing campaigns are successful. When done wrong, these tactics can come across as forced, cringeworthy, or even offensive.
Pepsi's ill-fated "Live for Now" ad, which featured Kendall Jenner diffusing a tense protest by handing a police officer a can of soda, was widely criticized for trivializing political activism.
Burger King - Whopper Freak Out
So when is it appropriate to use bizarre marketing tactics? It all comes down to the brand and the audience. Companies with edgier or more irreverent personalities may have more leeway to experiment with unconventional approaches, while more conservative brands may need to be more cautious.
Additionally, it's important to consider whether the audience will find the campaign amusing or off-putting.
If you're considering using bizarre marketing tactics to promote your brand, there are a few things to keep in mind.
- Stay true to your brand: A bizarre campaign should still be in line with your brand's personality and values. Don't try to be something you're not.
- Be memorable: The whole point of bizarre marketing is to stand out from the competition. Make sure your campaign is something that people will remember long after it's over.
- Know your audience: Consider whether your target audience will find the campaign amusing or off-putting. A campaign that resonates with one group may not work as well with another.
- Be bold, but not offensive: Don't take things too far. Make sure your campaign is attention-grabbing without being offensive or controversial.
- Use multiple channels: Bizarre marketing can work well on social media, but don't limit yourself. Consider incorporating other channels like outdoor advertising, events, or PR stunts.
To get a better idea of what bizarre marketing looks like in action, let's take a look at some examples:
In 2012, Taco Belllaunched a limited-edition fashion line inspired by its Doritos Locos Tacos. The collection included a variety of items, from t-shirts to iPhone cases, all featuring the iconic taco shell design. The campaign generated buzz on social media and drew attention to Taco Bell's brand as a fun and quirky fast-food chain.
In 2015, Charmin set up a giant toilet paper roll in Times Square as part of its #tweetfromtheseat campaign. Visitors were encouraged to take selfies with the roll and share them on social media. The campaign not only generated buzz online but also increased brand awareness and association with the product.
While not necessarily a marketing campaign, the ALS Ice Bucket Challenge is a prime example of how bizarre ideas can go viral and raise awareness for a cause.
The campaign involved individuals dumping buckets of ice water on their heads and nominating others to do the same, all in the name of raising money for ALS research. The campaign became a globalphenomenon and raised over $220 million for the cause.
Donald Trump Vlog: Donald Trump Takes the ALS Ice Bucket Challenge - August 28, 2014
When it comes to evaluating the success of a bizarre marketing campaign, traditional metrics like reach and engagement are important, but they don't tell the whole story. Here are some additional ways to measure the impact of a bizarre marketing campaign:
- Brand awareness:Has the campaign increased awareness of your brand or product? Are more people talking about your brand as a result of the campaign?
- Sales: Have sales increased since the campaign launched? Are there any spikes in sales that can be directly attributed to the campaign?
- Social media sentiment: What are people saying about the campaign on social media? Is the sentiment positive, negative, or neutral?
- Media coverage: Has the campaign generated any media coverage? If so, what's the tone of the coverage?
By evaluating these metrics, you can get a better sense of whether your bizarre marketing campaign has been successful in achieving its objectives.
As the advertising landscape continues to evolve, it's likely that we'll see more and more bizarre marketing campaigns in the future. With the rise of social media and the increasing importance of brand differentiation, brands are looking for ways to stand out from the competition and capture consumers' attention.
But what might these campaigns look like? Here are a few possibilities:
- Augmented reality experiences that bring products to life in unexpected ways
- Interactive installations that encourage consumers to engage with a brand in a physical space
- Collaborations between brands and artists or influencers to create unique and memorable content
- Personalized experiences that use data to create tailored marketing campaigns
As technology and consumer behavior continue to evolve, the possibilities for bizarre marketing are endless. But one thing is certain: as long as there's a desire to capture consumers' attention in new and creative ways, bizarre marketing will continue to be an effective tool for brands looking to stand out.
- Old Spice's "The Man Your Man Could Smell Like" campaign.
- Burger King's "Whopper Freakout" campaign.
- The ALS Ice Bucket Challenge.
- Skitties "Taste the rainbow".
Old Spice | The Man Your Man Could Smell Like
- Break through traditional advertising clutter
- Generate buzz and increase awareness
- Create memorable brand experience
- Connect with younger, more social media-savvy audiences
- Alienating or offending consumers
- Damaging brand reputation
- Confusing or mistrusting consumers
How Can You Measure The Success Of A Bizarre Marketing Campaign Beyond Traditional Metrics Like Reach And Engagement?
- Brand awareness
- Social media sentiment
- Media coverage
By evaluating these metrics, brands can determine if their bizarre marketing campaign has been successful in achieving its objectives.
Bizarre marketing is a powerful way for brands to break through the clutter of traditional advertising and capture consumers' attention. If you're looking for some truly bizarre marketing strategies, look no further than the experts at Marx Communications. Check out their website here.
By staying true to your brand, knowing your audience, and measuring the impact of your campaign, you can create a bizarre marketing campaign that gets people talking for all the right reasons.
And with the ever-changing advertising landscape, the possibilities for bizarre marketing are endless. So don't be afraid to get a little bit weird - you might just be surprised at the results.