Who knew that cakes shaped like caterpillars could cause such a fuss?
In case you missed it, it’s all been kicking off in the world of caterpillar cakes. M&S announced last week that they were taking legal action against Aldi over their Colin and Cuthbert cakes.
These are god tier cakes (ask any British person who has ever been to a child’s birthday party.)
It seems that M&S are feeling protective over their design.
The supermarket claims Aldi’s Cuthbert the Caterpillar cake infringes its Colin the Caterpillar trademark.
M&S says the similarities between the two cakes would make customers believe they are of the same standard.
An intellectual property claim was lodged with the High Court this week. They have three trademarks relating to Colin.
So what do M&S want?
They’re asking for Aldi to remove the product from sale. They also want them to agree not to sell anything similar going forward.
Colin first appeared on shelves around 30 years ago.
A spokesman said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“So we want to protect Colin, Connie and our reputation for freshness, quality, innovation and value.”
However, the folks at Aldi’s social media team definitely deserve a raise. They were quick off the mark on Twitter.
They put a call out to a certain famous TV judge.
The likeness of this “court” drawing is uncanny. They really captured Cuthbert’s good side.
They even thought about some new packaging.
Meanwhile, this was the tweet that broke the internet. 143 thousand likes and counting.
Aldi rightly pointed out that they’re not the only caterpillar cakes on the block.
The folks at M&S responded on Monday.
A parody account did a better job, to be honest.
Well, it wouldn’t be a trending topic without comedian Munya Chawawa getting in on the act. He is fast.
With all of the football news, it was inevitable someone would make this joke.
But Aldi was then back at it again, like your uncle at Christmas when it’s board game time.
Meanwhile, it looks like Cuthbert has been doing a bit of revision.
They then raised the stakes even higher.
The folks at Teenage Cancer Trust replied saying they approve of this idea.
Aldi then called on other supermarkets to get involved too.
However, M&S aren’t having it.
Needless to say, their refusal to back down has not gone down well with caterpillar fans.
Someone got straight to the point, tweeting: “How many times did the legal team make you reword this tweet?”
Meanwhile, others were asking why Aldi is the only one being picked on.
“Why have you singled out Aldi over Cuthbert the caterpillar? Waitrose have Cecil, Tesco has Curly, Asda has Clyde, Sainsbury’s has Wiggles, Morrison’s has Morris. The Co Op has Curious Caterpillars? Surely, people will buy whichever one suits their purse strings!”
However, others are defending M&S: “This is a business and copyright is a real thing. Aldi should be the bigger person and not bring charity into something when funnily enough M&S already use Colin to fundraise, which Aldi would have known if they did their research.”
So what do you think? Is it all good fun or should Aldi back down?
Who else wants cake now?
Image via Alamy