Company Tries To Shame Intern Over Bikini Pictures On Her Instagram And It Backfired Spectacularly

Sarah O NeillSarah O Neill in News, World
Published 04.10.19

Everyone loves the 50s. The skirts, the roller blades, the drive in movies, the institutionalised shaming of women and their bodies. Wait, not that last one.

So when 24-year-old Texan Emily Clow applied for an internship at a marketing company, she didn’t expect them to go back months and months on her Instagram. She definitely didn’t expect them to shame her for her personal posts. But that’s exactly what happened.


Posting the holiday photo to their own Insta, Kickass Masterminds adding a caption to teach their potential employees how to behave. It read: ‘PSA (because I know some of you applicants are looking at this): do not share your social media with a potential employer if this is the kind of content on it.

‘I am looking for a professional marketer – not a bikini model.

‘Go on with your bad self and do whatever in private. But this is not doing you any favours in finding a professional job.’

Previously impressed that the company was “founded by women”, Clow applied for the position in order to join a workspace that supported female employees and applicants, but was met with the same tired old misogyny.

Responding on her Twitter, she wrote: ‘I was objectified earlier today by a company because of a picture of me in a bikini. They claimed it made me “unprofessional”.


‘They screenshotted the photo, posted it on their Insta story and called me out.

‘I am still baffled that the company handled it in such a manner.

Here’s a text exchange she had with them afterwards:

It wasn’t long before this story spread around the internet and in no time at all ‘Kickass Masterminds’ was getting absolutely slammed. They locked their Twitter, made their Instagram private, took their LinkedIn down even took their whole website down.


One critic found the irony in the company’s professional Instagram, where they posted a picture of four women who work for the company all in their bathing suits, sparking rumours of jealousy among Twitter supporters.

Another wrote: ‘You dodged a bullet with that company. You look super cute in your bathing suit and your professionalism isn’t based on what you wear outside of work.

‘I hope the next place treats you properly.’

Another supporter wrote: ‘I would hope @kickassmasterm is in the process of firing the person who incited harassment and bullying against an internship applicant.

There has been no word on whether the poster of the story has been reprimanded.


The personal information of the company’s founder, Sara Christensen, has even been doxxed, a technique where an individual’s private information is leaked publicly online. She has since responded to the backlash.

Denying everything that was said in the post, she stated that the pictures didn’t harm Emily’s employment prospects:

‘The woman in question was not disqualified because of her social media profile. In fact she was not disqualified at all. There was no communication to her saying she was disqualified.’

Interestingly, she did have this message on her IG:

Not really the expert savvy response you would expect from a marketing company.

But then, we wouldn’t want to judge them based on their Instagram posts, would we?

Images via Twitter/Instagram