Converse Are Launching A UV-Activated Trainer That Changes Colour In The Sun

Joshua RogersJoshua Rogers in Funny, News, World
Published 19.07.19
Stay in the loop. We've got you covered
We'll soon be launching our easy-to-digest daily roundup of everything you need to know.
Your email address will be shared with The Hook and subject to its privacy policy.

Converse are a reliable staple of wardrobes all over the country, going with just about every outfit you can think of.

I remember when I got my first pair: hurt like a MF’er and tore my feet to shreds, but hey, I looked c-hool and all the ladies wanted a slice.

True story: During the World Cup last year, Hook writer Alfie Powell found himself in the market for a pair of Chuck Taylors. For reasons still unknown, he wanted to dye them yellow, but instead of forking out for a pair or real ones, he ended up buying – what he thought – was a plain replica pair.

In the end they came with ‘Shanzu Sport Superstars’ plastered all over them, and to this day he still wears his beloved Shanzu Sport Superstars every day. Man he loves Shanzu Sport Superstars.

Traditionally, the downside to most sneaks is that when you commit to a colour, you’re stuck with them, but Converse are reinventing the wheel (trainers) by launching a magical, UV-activated shoe that changes colour when it enters the sun.

Joining forces with online US retailer Chinatown Market, the soft pastel green/pink canvas upper switches shades into a wild combo of blue, orange, fuschia and purple when exposed to sunlight, giving you chameleon like powers for your trotters. And get this: they’re actually affordable.

They’ll set you back $100 (£81) for the Chuck 70 Hi model and $95 (£77) for the Chuck 70s.

The intriguing new shoes were first unveiled on Instagram earlier this week and people went pretty potty for ’em.

Talking to Sneaker News about how UV tech interacts with the user and the environment it’s in, Chinatown market founder and lead designer Mike Cherman said to Sneaker News: “I think that’s what’s so fun about this project.

“It makes the shoe more than just a shoe. It’s a conversation pieces, something that’s unique the wearer.”

“These hues [on the shoe] change in their own way, and some colours will last longer while others will last for a shorter time period. It’s the beauty of the shoes: how unique they are,” he added.

“It changes with you. You go to a music festival, the shoes are all bright and crazy in the sunlight, and the moment you step inside a tent, they go back to their pastel base and are different. That’s what’s so fun,” he added.

There’s also another collaboration with LA based artist Joshua Vides who’s designed a totally customisable Chuck 70. Velcro patches dotted across the plain black or white canvas upper allow the wearer to attach whichever custom Pantone colour panels they wish, to give an entirely different look. Converse fans will be able to match their sneakers to their t-shirt in minutes. Finally.

If you want to get your hands on a pair of the unique rainbow shoes yourself, the collection is set to launch on the Chinatown Market website on Saturday July 20 at 08:01AM UK time.

Shanzu Sport Superstars will be bringing out their own version sometime in the near future.

Images via Converse/Instagram

Comments
Related Posts