There’s a new advert on the London Underground – and maybe beyond – from disinfectant brand Dettol and people seriously hate it. To be fair, it’s easy to see why.
The whole campaign is built around the idea of commuters returning to their normal lives post-lockdown, and essentially focuses on the banality of everyday life, but somehow turns everything into a cringey mess.
Most popular – or at least most photographed – among the ads is one that reads:
“Hearing an alarm. Putting on a tie. Carrying a handbag. Receptionists. Caffeine-filled air. Taking a lift. Seeing your second family. Watercooler conversations. Proper bants. The boss’s jokes. Plastic plants. Office gossip. Those weird carpets. Face-to-face meetings. Not having to make lunch. CCing. BCCing. Accidentally replying-all. Hearing buzzwords. Leaving early for a cheeky afternoon in a sun“.
It then goes into some spiel about using disinfectant. It’s worth mentioning that a lot of people think this is some misjudged campaign from the government themselves. It’s not.
Anyway, people hate it…