We’ve all seen what they do when Christmas comes along, as every single company in the world decided that they need to release their own advent calendar (most of which contain gin or prosecco) and the world (Buzzfeed) went nuts.
But this time Easter’s actually getting a look-in, and pretty much every food and drink brand thinks they have what it takes to release an Easter Egg.
This time, it’s everyone’s least favourite leisure – but most favourite punishment – drink, Jägermeister, who have got their foot in that Spring door, with their own take on a Creme Egg.
Don’t get me wrong, I’m all for alcohol being included in every occasion by any means possible, but Jägermeister? Really? I dunno, Scoob.
In actuality, the egg doesn’t sound as bad as it… sounds? Instead of being like one of those awful Cognac chocolate liqueurs that some weirdo buys at Christmas, they’re actually just like Creme Eggs with a Jägermeister-infused cream. Yum?
Initially the idea was started as an April Fools joke, but fans appeared to get on with the idea.
Tim Hawley, Innovation Controller at Jägermeister UK explained:
“The last three years we’ve been inundated with customers demanding the#JagerEgg, we’ve had everything from desperate DM’s to pleading phone calls. It’s personally kept me up at night thinking about all those people tossing and turning, dreaming of the#JagerEgg that never was – so this is for them.“
Sadly, there’s only 250 Jager Eggs in the world, and you can get yours by buying a pack on the JagerUK webiste. For £9.99, you get 2 Jäger Eggs, 2 Jägermeister shot glasses and a 10cl bottle of Jägermeister.
Images via Jagermeister
Alfie Powell joined as an apprentice and was probably hired because he was likely the only person who applied. He's been blagging his way through writing articles for four years now and he's definitely showing signs of slowing down. When not writing for The Hook, Alfie finds time to indulge in his favourite hobbies, such as drinking and sitting down. You can contact Alfie at firstname.lastname@example.orgFollow