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Why Japan Is Special - Japanese Ice Cream Company Apologizes Publicly For Increasing The Price Of Ice Cream By 9 Cents

Normally, firms strive to justify raising the prices of discount items in public - you didn't see McDonald's apologizing for discontinuing the Dollar Menu, for example. This Japanese frozen dessert manufacturer, on the other hand, is taking a different strategy. This Japanese ice cream company apologizes publicly for increasing the price of ice cream by 9 cents and sets the best example of humility.

Blue colored wrapper of a gari gari kun popsicle
Blue colored wrapper of a gari gari kun popsicle

As reported by Quartz, Akagi Nyugyo has released a gloomy 60-second commercial to express its regret for raising the price of its Garigari-Kun popsicles from 60 to 70 yen, which is the equivalent of nine cents in American dollars. The first time this has happened since 1991 is when the company hiked the pricing of its renowned popsicles, which are recognized for their blend of standard tastes like soda and grapefruit with more exotic selections like spaghetti sauce, white stew, and maize potage (corn soup) (a creamy corn soup).

Several corporate leaders, including chairman Hideki Inoue and president Inoue Sota, are seen solemnly in front of the company's headquarters in the advertisement. During an apology ceremony, the words "We held on for 25 years but... 60?70" emerge on the screen as the executives bend their heads.

The commercial was broadcast statewide in Japan on April 1, the same day that the price increase went into effect. After only one week, the advertisement had already received more than one million views on YouTube. The price raise implemented by Garigari-Kun was motivated by Japan's desire to induce inflation and jumpstart the country's lagging economy.

Throughout the year, Akagi Nyugyo sells more than 4 billion ice treats. While a nine-cent increase in the price of a popsicle may not seem like much to customers, increasing the cost of the popsicle by 16 percent could result in a significant increase in income for the corporation.

Japanese ice cream company executives and chairleader standing for apology advertisement
Japanese ice cream company executives and chairleader standing for apology advertisement

After increasing the price of Garigari-Kun, popular ice cream for children in Japan, the Japanese ice cream company apologizes publicly for increasing the price of ice cream by 9 cents.

According to the Financial Times, the price of Akagi Nyuguyo's popsicle has increased for the first time in 25 years, rising from Y60 to Y70 ($0.62), a 9-cent increase for the first time in 25 years.

In order to express their regret, the company has now issued a public apology through a 60-second advertisement that aired on national television, in which the company's president, Inoue Sota, its chairman, Hideki Inoue, and other employees bowed their heads to the audience.

Price increases for the product, which has been enormously popular since it first went on sale in 1981, were justified by the company as a result of increased production and packaging expenses.

Japanese society is accustomed to public apologies that are closely scrutinised, but the video released this week was one of the more unique ways a firm has asked for forgiveness.

“It was beyond our imagination that the video would be watched so many times,” a company representative told Agence France-Presse.

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What Is Gari Gari Kun?

"Gari gari" translates as "crunchy crunchy," and it alludes to the crunch of the shaved ice popsicle that has been dipped in chocolate. Gari Gari Kun's standard flavors include soda and fruit flavors like grape and Japanese pear, which are very popular in Japan.

Humility Is A Part Of Japanese Business Etiquettes

The Japanese regularly criticize themselves and extol the virtues of others, reflecting the culture's longstanding reverence for humility. Sociologists believe that by avoiding conflict, this conduct has assisted the crowded country in maintaining pleasant interpersonal ties among its citizens.

You would think that the Japanese economy has reached its maximum saturation point, but in other areas, such as software development, it still has a long way to go and many commercial chances remain undiscovered.

The language barrier is one of the main obstacles to the entry of foreign money and businesses into Japan. According to a study of 1200-people conducted in 2013, 72 percent of Japanese respondents said they could hardly string together a sentence in English. Although modesty is considered to be a cultural standard in Japan, the poll results clearly show that this is not the case.

However, as the younger generation, who tends to have had greater exposure to English in their lives, progressively begins to gain a foothold in the corporate world, interacting with Japanese executives without the use of an interpreter will become increasingly usual.

If that's the case, how is a non-Japanese national meant to learn to observe even the most basic of Japanese business etiquette? Not to worry, because the Japanese understand how unrealistic it would be to expect foreign nationals to grasp our corporate culture from the ground up.

Accordingly, it is exceedingly amazing (and even charming) for a non-Japanese to follow even a small percentage of the billion Japanese company rules and regulations. You immediately gain respect. However, you must complete the task correctly.

In the world of manners, Japan is well-known for its courtesy and good manners. Not only that, but Japanese culture also emphasizes the importance of efficiency. Despite the fact that Japan is a bustling country, it is well organized.

For decades, Japanese children have been taught from an early age that they must be responsible members of their families and their country and that they must put the needs of others ahead of their own interests. As a result, the people were docile and largely passive, having become accustomed to having their lives governed by laws.

Conclusion

This Japanese ice cream company apologizes publicly for increasing the price of ice cream by 9 cents making Japan so special in the whole world. Their humility is the key to success. Get to know more about Japan and some interesting Japanese stuff like this Japanese Torii gate made out of speakers.

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