When Lily Allen teased her fans yesterday about something new and involving “self love”, many thought it meant the ‘Smile’ singer was finally releasing new music.

Since when has Lily ever done the obvious thing though?

Instead, she announced a new sex toy, called The Liberty, that she designed with Womanizer.

She broke the news on Instagram, alongside a video saying “loving yourself should be the most normal thing in the world.”

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I'm really excited to reveal something I've been working on with one of my favourite brands @womanizerglobal… My very own sex toy! The Liberty is available everywhere now. Womanizer changed my life, and I wanted to share my experience. Women shouldn't be ashamed of their sexuality, and we all deserve to own our pleasure. Hopefully this little toy will help you do that! #IMasturbate #LilyAllenxWomanizer. Get yours now via the link in my bio

A post shared by Queen of MySpace (@lilyallen) on

Lily has also joined the company as their “Chief Liberation Officer”, and in a press release Lily says: “The only way to make taboo subjects no longer taboo is to speak about them openly, frequently and without shame or guilt.”

This isn’t the first time Lily has surprised fans, after revealing she’d married David Harbour last month by posting photos of their Vegas wedding on social media, including a picture of Lily eating burgers in her wedding dress at a casual reception.

Some critics are saying Lily should stick to music, or saying the decision to make a sex toy reflects badly on Lily’s love life with her husband, but for the most part, fans are excited about the news.

Womanizer has previously made headlines when reviews of their vibrators went viral, for the hilarious enthusiasm of the writers.

Praise included: “My legs went straight out like those goats who faint when scared” and “Put it this way if there was a fire in my house, this would be the first thing I’d rescue.”

One other satisfied customer wrote: “I was using this in secret while my boyfriend was downstairs until I got used to it. But I decided I didn’t want to share. And I’m glad I didn’t. As I found out he was cheating on me. So after that, I chucked him out and now I have this, I never want another boyfriend again as my vibrator will never cheat!”

Are you surprised by Lily’s news?

 

Image via Alamy