Truly groundbreaking.

Machine Gun Kelly is working on a nail varnish for use by everyone. Who knew men weren’t allowed to wear nail polish that already exists?!

The goths would like a word.

They’ve been using black nail varnish for years. Ask most emo bands too, and they’ll tell you they weren’t aware it was a women’s item. See also: black eyeliner.

Press Release

Founder and CEO of Unlisted, Candy Harris, confirmed the collaboration Machine Gun Kelly in a press release.

Page Six broke the news that said: ‘We’re honored to be working with MGK on this rare opportunity to build a brand that will progress a category to embody a cultural shift that has been a long time coming.’

There isn’t much else to go on at the moment. No specific names or shades have been revealed yet, apart from the fact the brand will be called UN/DN.

Back in March, the musician posted a close-up of his hands.

Unsurprisingly, he’d painted his nails, with the caption: ‘i wanna know if i tell you a secret will you keep it’.

He’s always been a fan of painting his nails, so it was probably only a matter of time before he did this.

Some are calling hypocrisy though, after last year MGK gave an interview to Spotify.

During the chat, he criticises other musicians for being “comfortable” on stage, wearing trainers.

He moaned:  “the state of rock and roll depends on rock stars.”

“I gotta see some ‘f**** you’. I want some attitude, dude.”

He then targeted their choice of footwear: “Put on some Dr. Martens, you f***”.

He ranted: “I did Warped Tour and these [people] would wear comfortable shoes onstage every day. F*** your Nike f***** New Balances comfy shoes because it makes you feel comfortable. Put on some Dr. Martens, put on some f****** Chucks, put on some Vans.”

Because everyone knows Vans are agonising to wear, right?

“It’s not about you, it’s about the show. You don’t look cool, man. I hate your f****** feet, I hate your f****** shoes, I hate everything about your – rock and roll’s not comfortable, it’s uncomfortable. It’s a metaphor. Your shoes are a metaphor, f*** you.”

Response

Unsurprisingly, critics didn’t hold back with their thoughts.

One tweeted: “This guy made a sub mediocre pop-punk album & suddenly feels like he’s the authority on rock, if he was at warped tour I’m sure he also saw the struggles of touring bands with no money but he gets to play rockstar and bitch about actual rock musicians not having the look he wants”

Someone else simply said: “What a salad,” and “sir u literally made a pop album”.

Meanwhile, others pointed out his hypocrisy.

Other musicians hit back.

The truth according to MGK: rock’n’roll is about shoes and nail varnish.

A recent TikTok also poked fun at the trend for naming unisex items with “manly” names to appeal to a male audience.

So does the name of something change whether you’ll buy it?

Are you more likely to buy nail varnish if it’s marketed as ‘unisex’?

Let’s face it, it’ll probably be twice the price of normal too.

 

Images via Alamy