Maltesers Biscuits Are Arriving In UK Supermarkets Soon

Alfie PowellAlfie Powell in News, UK
Published 14.01.20

They say you don’t know what you have until it’s gone, but in many ways, you don’t know what you’ve got until it’s been invented. I’m of course talking about Maltesers biscuits.

Yes we’ve made it this far without Maltesers biscuits, but I also made it to 2009 without a smart phone or the Weatherspoons app. Does that mean I’m going to go back to my Sony Ericsson S500i and ordering at the bar? Of course it f**king doesn’t.

I want me a Maltesers biscuit and no amount of “It’s just a biscuit – chill out” will be able to dissuade me from my stance which, to reiterate, is wanting a biscuit.

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There’s nary a non-Cadbury chocolate better than the humble Malteser (which for some reason my idiot girlfriend doesn’t like???) and it’s because of that, that whenever a new Maltersers product is released, it’s seldom bad news.

maltersers uk

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Those Malteasters/whatever-they-call-the-reindeer-ones are fantastic, but they’ve been out for a while now and we needed something fresh. We got something fresh.

The Maltesers biscuit is made up of ‘malty bobbles’ filled with honeycomb and covered in milk chocolate and they look gorgeous.

I’m not sure where honeycomb comes into the world of Maltesers, but it’s always welcome, isn’t it?

Speaking to trade magazine The Grocer , Mars Chocolate Drinks & Treats general manager Michelle Frost said:

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[a] combination of the innovative format, unique malty taste and the popularity of the brand [would] drive new customers into the category“.

new maltesers biscuits

You sort of get the impression that these people don’t really need to say anything about their new products, do they?

I’m looking forward to this, but nothing new is driving customers to the “biscuit” category. You either like biscuits or you don’t.

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It’s like when Nando’s or wherever releases a new sandwich and the head sandwich guy goes to The Sun and says something like ‘Oh we’re really excited about this one. It combines the chicken from Nando’s that people know and love with a different bread that we already sold separately.’

Yeah I can see that because it’s on the menu.

As per The Mirror, the new chocolate biscuit bars are set to go on sale at Asda later this month, followed by Sainsbury’s and Tesco in March and will cost £1.49 for a 110g bar.

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Also I want to make clear that as a Hook journalist, I’m really excited about this article. It’s definitely innovative because we haven’t written about Maltesers biscuits before and I’m certain it can drive readers to reading more about Maltesers biscuits.

Images via Mars

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