Mars Bar Wrappers Changed To Paper From Plastic In UK Trial
In a bid to reduce plastic waste and adopt more sustainable packaging practices, Mars bar wrappers changed to paper from plastic in UK trial. This significant shift in packaging material was introduced in collaboration with Tesco, one of the largest supermarket chains in the UK.
The move aims to address growing concerns over the environmental impact of single-use plastic and promote the use of more environmentally friendly alternatives.
Mars bar wrappers changed to paper from plastic in UK trial. The trial involved consumers purchasing Mars bars with the new paper wrappers at selected Tesco stores across the UK.
The environmentally friendly replacement wrappers are being introduced by the chocolate producer Mars Incorporated in 500 Tesco stores as of Monday (May 29).
The paper used for the wrappers was specifically chosen to be more sustainable and eco-friendly. This switch from plastic to paper is part of Mars' broader commitment to reducing its carbon footprint and minimizing the environmental impact of its products.
The decision to transition to paper wrappers reflects the growing public demand for companies to adopt more sustainable practices. Plastic waste has become a globalconcern due to its long-lasting impact on the environment, particularly on marine ecosystems. By switching to paper, Mars aims to contribute to the reduction of plastic waste and address the concerns raised by consumers.
Richard Sutherland-Moore, a packaging expert at Mars Wrigley UK’s research and development centre in Slough, said:
For Mars bar, the challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste.- Richard Sutherland-Moore
The trial is a crucial step towards achieving Mars' sustainability goals. If successful, it could pave the way for the permanent replacement of plastic wrappers with paper for Mars bars in the UK.
The company's move aligns with its wider sustainability initiatives, such as the commitment to use 100% renewable energy and achieve zero greenhouse gas emissions from its operations by 2040.
The decision to partner with Tesco for this trial also demonstrates the significance of collaboration between retailers and manufacturers in drivingsustainable change. Tesco, as a leading supermarket chain, has been actively working to reduce plastic waste and encourage suppliers to adopt more sustainable packaging solutions.
This partnership with Mars exemplifies the industry's efforts to work together towards reducing plastic consumption and promoting sustainable alternatives.
The shift from plastic to paper wrappers for Mars bars in the UK trial is a positive development that showcases the willingness of companies to listen to consumer demands and take tangible steps toward sustainability.
As awareness about plastic pollution continues to grow, it is expected that more companies will follow suit and explore alternative packaging materials. This transition not only benefits the environment but also enables consumers to make more informed choices when purchasing products.
Mars bar wrappers changed to paper from plastic in UK trial. It is important to note that while the trial has been initiated, it is still in progress, and the long-term impact and consumer response are yet to be fully assessed. Nevertheless, this trial marks a significant milestone in the journey towards more sustainable packaging practices, and it sets a positive example for other companies in the industry to follow.