The internet was awash with hatred this week after Sainsbury’s released the first of three Christmas adverts.
It featured a father and daughter on the phone, reminiscing about Christmas and affectionately bickering over gravy. Oh, and they’re black.
So what? It turns out that has upset rather a lot of people, with hundreds of racist comments being sent to Sainsbury’s social media, threatening boycott and worse.
Now the mum of the two children in the advert has hit back at the racist trolls.
Natasha Mushonga is Mum to 11-year-old Malakhai, and 8-year-old Shannel who star in the cute advert.
She said: “It hurts that people think that the colour of your skin determines what type of Christmas you should have. There are three adverts to show diversity but you can’t win with these people. I don’t think they wanted it to be about colour diversity. If the advert of another race makes you not want to shop there, well okay then, bye. It’s just sad and unnecessary.”
Natasha added: “It’s racism so you learn to live with it. People should learn to love each other. I feel bad for them that they actually have the time to sit on a computer and post that about an advert. I’m glad Shannel doesn’t know because she can’t search for it but Malakhai can because he is in secondary school.”
“He’s not bothered in the slightest. I think I prepared them well for what they have to see out there. It’s obviously ridiculous for people to criticise adverts. It’s unfair for the people in it to come to abuse. But you can’t cure racism – you just have to get on with your life. And you have to celebrate the people are willing to be inclusive, like Sainsbury’s. People say racism doesn’t exist, but if you are on the other side you don’t see that” she says.
A spokesperson for Sainsbury’s responded to the backlash: “At Sainsbury’s, we want to be the most inclusive retailer. That’s why, throughout all our advertising we aim to represent a modern Britain, which has a diverse range of communities. We have three stories of three different families in our advertising.”
Comedian Munya Chawawa wrote a comedy sketch lampooning the kind of person who would leave the comments.
What do you think about the comments?
Image via Sainsbury’s