Netflix Are Testing Price Increases For Users In The UK

Alfie PowellAlfie Powell in Entertainment, Netflix
Published 21.03.19
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Hello fine people of the internet. I come bearing good news…

Too long now have we had to pay reasonable prices for a service that consistently gets worse as the months go on, so it’s about time that Netflix have decided to test hiking the prices up, presumably to fund the board meeting where they play “what should we cancel this time?!” darts.

Probably something like that.

Basically, while the Premium Package – which includes Ultra HD and the ability to watch on four devices at once – usually costs £9.99 a month, people have started noticing that they’re being charged £10.99, £11.99, and even £12.99 in some cases.

This comes as of yesterday, where Netflix have chosen to test out new prices.

Similarly, the Basic and Standard package prices (usually £5.99 and £7.99 respectively) have seen comparable price-hikes.

A Netflix spokesperson told Digital Spy that while the raises in prices are not necessarily permanent, they were used to determine how customers value their subscriptions.

We are testing slightly different prices to better understand how members value Netflix.

Not everyone will see this test and we may never roll out these specific prices beyond this test.

Our goal is to ensure that Netflix is always great value for money.

Hopes aren’t high for prices to remain the same though, since Netflix raised their rates in the US back in January, with the company trying to settle British nerves, saying:

Price increases are specific to each country and the US increase does not influence or indicate a UK price change.


Images via Netflix, Getty

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