I used to work in a trainer shop so when it comes to people trying on new sneaks I’ve seen it all.
I realise that sounds like a weird thing to say but you would not believe how much of an uphill battle it is for some people.
‘Can you tie the laces, can you undo the laces, have you got a fresh pair, have you got a size/up down, can you put your finger down the back to loosen it for me.’
It’s 2019 and you’d think by now there’d be an easier way of doing it. I mean, if we can put man on the moon and Amazon can deliver anything to your door, surely you’d think the old-fashioned way of trying on trainers would be long gone.
And thanks to this incredible new augmented reality app, that might just be the case.
“Wanna Kicks,” by Wannaby, a startup out of Belarus that is building “AR commerce” experiences, is an iOS app that uses augmented reality to let you “try on” various pairs of sneakers. You simply choose a pair of kicks from the list of 3D models, point your camera at your feet and voila, you’re now virtually wearing your chosen footwear.
The entire process can be done really quickly, and honestly it’s pretty amazing once you try it.
You can even walk around and use the app as well as save a picture of you new digital footwear and upload it to social media. According to Wannaby and TechCrunch, the virtual try-on procedures happen through the use of advanced “3D geometry algorithms together with neural networks to identify the position of the shoe in space.”
“Our mission is to break online shopping barriers,” Wannaby CEO Sergey Arkhangelskiy explained to TechCrunch.
“We believe that AR try-on can help customers to shop online and will wash away the difference between online and offline shopping. We see two major problems in the shoe market. Online conversions are quite low, and returns are quite high, in comparison to traditional ‘brick-and-mortar’ shopping. The ability to try sneakers with your phone before buying online should shift conversions, engagement and returns.”
At the moment the app is currently in its beta stages but it’s still well worth checking out on the app store.
The future is most definitely here, people.
Images via YouTube/Wanna Kicks/Getty