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New McDonald's Ad By Hot Fuzz Director Edgar Wright Shows No Food Or Restaurants

The new McDonald's ad by Hot Fuzz director Edgar Wright shows no food or restaurants. Despite not including any food, restaurants, or even a spoken word, a new McDonald's advertisement has been acclaimed as "excellent."

Author:Raven Noir
Reviewer:Morgan Maverick
Jan 16, 202383 Shares1.8K Views
The new McDonald's ad by Hot Fuzz director Edgar Wright shows no food or restaurants. Despite not including any food, restaurants, or even a spoken word, a new McDonald's advertisement has been acclaimed as "excellent."
A new McDonald's ad by Hot Fuzz director Edgar Wright shows no food or restaurants but people are still loving it. It's safe to say that everyone loves the brand-new fast food ad that Edgar Wright, the director of Shaun of the Dead, created. You can watch it here.
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In the advertisement, coworkers agree to leave the workplace and go to a Maccies by only raising their eyebrows. For the first time ever, the "Raise Your Arches" ad doesn't show food or a restaurant. However, its simple idea and skillful execution have made it popular.
"Probs the best ad I've seen in years,"one viewer tweeted. |One more said: "I'm lovin' it. The new ad, that is. Perfect."
An additional third added: "Edgar Wright is a film genius. This is the same as Christmas ads, they often don't show you products to buy they are made to evoke feelings of happiness / Christmas spirit. A lot of the time the best advertising is brand identity rather than 'buy this product'."
When he saw the project on paper, according to Wright, he was convinced. He remembered:
As soon as I read the script I was like, 'Oh, I love this song, I love this premise. This will be a lot of fun.'- Edgar Wright
Chaka Sobhani, the chief creative officer at the advertising firm Leo Burnett UK and Global, says that Wright is a master at getting people to pay attention.
She said:
An invitation to McDonald's is an opportunity to put our responsibilities aside and enjoy a little lift. And we hope Raise Your Arches does exactly that, allowing everyone to momentarily let go of life's pressures and enjoying a Maccers.
We were beyond excited to work with the brilliant Edgar Wright to bring this idea to life, from the visual look and feel he creates to what he does with musicand choreography, he's got that knack of making work that grabs your attention for all the right reasons.
We're always looking at ways to raise a smile and create big populist entertainmentfor Maccers and in the hands of Edgar, we hope we've created something that does both.
McDonald's UK & Ireland's Michelle Graham-Clare, senior vice president and chief marketing officer, continued:
In a challenging time, our Raise Your Arches invitation to McDonald's provides the nation with a small but much-needed moment to let go and feel good. We hope the campaign raises arches and smiles across the country and I can't wait to see everyone get involved.- Michelle Graham-Clare

Conclusion

The well-known director of Hot Fuzz and Shaun of the Dead, Edgar Wright, has created a McDonald's commercial that lasts one minute. The well-known fast food restaurant hired the filmmaker to create a brief TV commercial.
But that new McDonald's ad by Hot Fuzz director Edgar Wright shows no food or restaurants. It is weirdbut people are still loving it.
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Raven Noir

Raven Noir

Author
Raven Noir is a captivating and enigmatic news reporter who unravels mysteries with a relentless pursuit of truth. Possessing an insatiable curiosity and an astute mind, Raven delves into the depths of complex stories, unearthing secrets that lie beneath the surface. With a masterful grasp of deduction and observation, Raven stands as a beacon of fearless investigation. In the realm of journalism, Raven is known for his enigmatic presence, drawing people in with an aura of intrigue. Driven by an unwavering passion for unveiling the truth, Raven Noir continues to shed light on the darkest corners of society. Through captivating storytelling and unwavering determination, he challenges conventions and uncovers enigmatic secrets that lie just beyond the surface.
Morgan Maverick

Morgan Maverick

Reviewer
Morgan Maverick is an unorthodox news reporter driven by an insatiable hunger for the truth. Fearless and unconventional, he uncovers hidden narratives that lie beneath the surface, transforming each news piece into a masterpiece of gritty authenticity. With a dedication that goes beyond the boundaries of conventional journalism, Morgan fearlessly explores the fringes of society, giving voice to the marginalized and shedding light on the darkest corners. His raw and unfiltered reporting style challenges established norms, capturing the essence of humanity in its rawest form. Morgan Maverick stands as a beacon of truth, fearlessly pushing boundaries and inspiring others to question, dig deeper, and recognize the transformative power of journalism.
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