Still, whilst I try not think about mannequins, at least Nike are. Earlier this week they gave their flagship store on Oxford Street a little makeover, and part of that was the introduciton of plus-size mannequins.
Nike have been all about inclusivity in recent years and this is another positive step in that direction, they’re a sportswear brand that wants to represent everyone, no matter your size. They’ve heard the cries from the body positivity movement and they’ve listened. In 2017 they introduced their first plus-size range and this is another step towards understanding diversity.
To put it into perspective, according to The Guardian those mannequins that are normally creeping me out are traditionally six foot tall, have a 38 inch bust, a 24 inch waist and 34 inch hips. According to Felicity in our office only the redheaded lady from Mad Men has a body like that.
Needless to say, Nike’s makeover has gone down well online.
Nike’s new women’s floor (& its rad mannequins) is a brilliant move towards inclusivity in sport. Sometimes it takes seeing what’s sorely missing to realise the full extent of the problem – and how much progress is needed from the industry. https://t.co/7Yc5cNLhsg @Nike
— Georgia Murray (@GeorgiaGMurray) June 5, 2019
— Ashley Glass (@ashleygTV) June 7, 2019
Well done Nike, hopefully more will follow suit.
Images via Nike