Nike Have Introduced Plus-Size Mannequins To Promote Body Positivity

Michael BurtonMichael Burton in News, World
Published 07.06.19
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Mannequins creep me out a little bit if I’m honest. I’ve lost count of the number of times (not that I was ever counting to be honest) that I’ve been in a store and turned around to say something to my friend and it turned out to be a mannequin. The headless ones are the worst to be honest.

Still, whilst I try not think about mannequins, at least Nike are. Earlier this week they gave their flagship store on Oxford Street a little makeover, and part of that was the introduciton of plus-size mannequins.

Nike have been all about inclusivity in recent years and this is another positive step in that direction, they’re a sportswear brand that wants to represent everyone, no matter your size. They’ve heard the cries from the body positivity movement and they’ve listened. In 2017 they introduced their first plus-size range and this is another step towards understanding diversity.

To put it into perspective, according to The Guardian those mannequins that are normally creeping me out are traditionally six foot tall, have a 38 inch bust, a 24 inch waist and 34 inch hips. According to Felicity in our office only the redheaded lady from Mad Men has a body like that.

Needless to say, Nike’s makeover has gone down well online.

 

 

 

 

 

Well done Nike, hopefully more will follow suit. 

Images via Nike

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