Don’t get me wrong, I enjoy falling down a YouTube wormhole as much as the next guy, going from ‘Gordon Ramsay’s Kitchen Nightmares’ to ‘Lion vs Snake vs Crocodile Battle Royale’ videos in a matter of seconds.
(Who comes up with the suggested videos on YouTube? Their algorithm’s f*cked.)
However, what I know about YouTubers can be written on the back of a post-it note, and about PewDiePie specifically, the back of a postage stamp. Although I did speak about his response to the New Zealand attack the other day before getting ripped to bits in the comments by his loyal fans.
Hopefully that won’t happen again here.
Anyway, PewDiePie’s six-year reign as the world’s most popular YouTube channel has finally come to an end today… only for him to regain it a few hours later.
The gaming star, real name Felix Kjellberg, briefly lost his title to Indian music label T-Series, which regularly shares music videos from Bollywood movies, but following an online campaign by his loyal fans he’s claimed top spot again.
At the time of writing, PewDiePie currently holds the lead at 89,937,790 subscribers, while T-Series is just behind with 89,936,888, with the two pretty much neck and neck over the past few months.
Following T-Series pulling ahead, PewDiePie retweeted a call for people to subscribe to his channel,retweeting a post which read: “RED ALERT. T-SERIES HAS PASSED PEWDIEPIE.FIGHT BACK!
“FIGHT BACK THIS CANNOT BE THE END!!”
The rise of T-Series has proved controversial in some corners of the YouTube community recently, with many seeing it as a reflection of YouTube’s increasing commercialisation in recent years and favouring of large corporations.
People voted with their fingers as to who they wanted as number one, though.
There’s one clear winner:
Despite encouraging his fans to help him in his bid to remain the number one channel, PewDiePie claimed he is not bothered by the Indian channel.
“I don’t really care about T-Series, I genuinely don’t, but I think if YouTube does shift in a way where it does feel more corporate, [then] something else will take its place,” he said. “I think people enjoy this connection so much, I think something else will just show up, if it feels too corporate.”
If it were me I’d want their channel sabotaged ASAP. You don’t give up your crown without a fight.
Still, it’s absolutely crazy to think one person can have 89 million followers like he does. That’s a lot of power. Although I have 7 million at my disposal through The Hook and nobody gives a hoot about what I’m saying.
A lot of people seem to be a fan, though (and most likely you too) – maybe it’s time I start watching his videos.
You can’t all be wrong, can you?
Images via Getty/TwitterYouTube
Charismatic, witty, charming, engaging - four things Joshua Rogers will never be. Thankfully, he’s a semi-competent writer, who, after graduating university with two mostly pointless degrees, joined The Hook two years ago. He subsequently honed his writing skills over the course of several sex-related articles, bringing a very public shame to his family's good name.