Sam Smith deciding to use they/them pronouns when being referred to, in the wake of coming out as non-binary, caused quite a stir last week.
It all came about when Smith thanked Hits Radio presenter James Barr on Twitter when he referring to the star as ‘they’.
Barr tweeted: ‘just interviewed @samsmith and they sounded so happy and free and more themselves than ever. it’s made me feel like the world is a good place again @hitsradiouk’.
Smith replied: ‘You’re one of the first people to use these pronouns with me. Thank you. That feels really beautiful’.
Most people saw the story, read it, and moved on with their lives accordingly, but others felt the need to send a barrage of vitriol Sam’s way.
It was only a matter of time before Piers Morgan chimed in.
At the moment the controversial presenter is ramming his interview with Cristiano Ronaldo down everyone’s throats, in what’s perhaps the most sycophantic piece of self-PR I’ve ever seen.
And now the Good Morning Britain presenter has had his say on Sam, suggesting their recent revelation is all part of a push to promote their music, commenting that the ‘splurge of publicity’ would be beneficial.
Piers said: “If 10% of the population decide they are not going to identify as male or female, where does that leave the demographic make up of this country going forward? ‘It raises genuinely interesting questions. At the music awards are they all gonna have to be gender neutral because Sam Smith can’t decide which one to enter?”
Hinting that the publicity helped the singer, he went on: “Young people will feel anything if you encourage them to and they will do anything to feel different, or anything that feels like a trend or a fad or a craze. ‘I’d love to interview Sam Smith and ask [them], 18 months ago you were equally emphatic that you were a gay man, what changed?
“Why suddenly are you, 18 months later on a new splurge of publicity which will not be unhelpful to him with his new album out. Am I being to cynical to suggest that this might just be about getting publicity. I don’t know.”
In an Instagram post, Sam explained the decision behind their preferred pronouns, which comes from ‘a lifetime of being at war with my gender’.
They wrote: ‘After a lifetime of being at war with my gender, I’ve decided to embrace myself for who I am, inside and out. I’m so excited and privileged to be surrounded by people that support me in this decision but I’ve been very nervous about announcing this because I care too much about what people think but f**k it!
‘I understand there will be many mistakes and misgendering but all I ask is you please, please try. I hope you can see me like I see myself now. Thank you.
‘‘I am at no stage just yet to eloquently speak at length about what it means to be non binary but I can’t wait for the day that I am. So for now I just want to be VISIBLE and open.’
I swear Good Morning Britain laps up these stories. Any excuse for Piers to go on a mad rant without anyone else getting a word in edgeways.
I haven’t seen the Ronaldo interview yet – other than a few clips on the GMB Twitter timeline – but I wouldn’t be surprised if Piers somehow made it about himself.
Sam, you do you, the world’s got bigger problems to deal with.
Images via Getty