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Pikachu's Merchandise Collaborations With Other Brands - When Pikachu Meets Fashion

Pikachu, the iconic electric-type Pokémon, has been a beloved character since its introduction in the first generation of the Pokémon franchise. Over the years, Pikachu has become not just a popular figure in the gaming world, but also in fashion and pop culture. One way Pikachu has expanded beyond gaming is through Pikachu's merchandise collaborations with other brands.

Buttskin Family
May 12, 20230 Shares112 Views
Pikachu, the iconic electric-type Pokémon, has been a beloved character since its introduction in the first generation of the Pokémon franchise. Over the years, Pikachu has become not just a popular figure in the gaming world, but also in fashion and pop culture. One way Pikachu has expanded beyond gaming is through Pikachu's merchandise collaborations with other brands.

Best Pikachu Merchandise Collaborations

Let's take a look at 10 examples of Pikachu's merchandise collaborations with other brands:

Adidas X Pikachu

In 2019, Adidas Originals launched a new sneaker collaboration with Pokémon, with Pikachu taking center stage. The new line featured Pikachu-inspired designs on Adidas' popular Campus silhouette.
The shoes came in a bright yellow colorway, with Pikachu's iconic rosy cheeks and ears at the back. The Adidas x Pikachu collaboration was a hit among Pokémon fans, sneakerheads, and fashion enthusiasts alike. The shoes were limited edition, and many stores sold out within minutes of release.
The Adidas x Pikachu collaboration did not end with sneakers. Adidas also released a range of clothing, including T-shirts, hoodies, and shorts, featuring Pikachu's image. The collection also included backpacks, hats, and socks. Adidas collaborated with Pokémon to create a product range that celebrates Pikachu's energetic and adventurous spirit.


Build-A-Bear X Pikachu

Build-A-Bear Workshop is a toy store that allows customers to make their stuffed animals. In 2016, Build-A-Bear launched a new line of Pokémon plushies, and Pikachu was among the first characters to get its plush toy.
The Pikachu plush came with a yellow hoodie that featured Pikachu's signature lightning bolt tail and ears. The toy also had a built-in speaker that played Pikachu's catchphrase, "Pika Pika."
Following the success of the first collaboration, Build-A-Bear and Pokémon continued their partnership, and in 2020, they launched a new Pikachu plush toy. The new plush featured a yellow jumpsuit with a hood that had Pikachu's ears and lightning bolt. The toy also came with a "Pika Pika" sound chip, which made the toy more interactive and engaging for kids.
The Build-A-Bear x Pikachu collaboration did not end with plush toys. The collection also featured a Pikachu-themed outfit, including a hoodie, T-shirt, and leggings. The range was available in both kid and adult sizes, making it a perfect choice for Pokémon fans of all ages.

Let's Build-A-Bear - Pokemon Pikachu

Puma X Pikachu

In 2018, Puma released a collection of shoes and clothing featuring Pikachu. The collection was inspired by Japan's love for streetwear and was a collaboration with the Japanese streetwear brand, Hypebeast. The collection included three different pairs of shoes, each with a different design of Pikachu.
One pair featured Pikachu in a black and white sketch design, another pair had Pikachu on a yellow and white background, and the third pair had Pikachu in a camo print. The clothing in the collection included t-shirts, hoodies, and sweatpants, all with Pikachu designs.

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The North Face X Pikachu

In 2020, The North Face collaborated with Pokémon to release a line of clothing and accessories featuring Pikachu. The collection featured backpacks, hats, jackets, and sweatshirts, all with Pikachu designs.
The most popular item in the collection was the yellow and brown backpack with Pikachu's face on the front pocket. The backpack also had a lightning bolt zipper pull and ear-like attachments on the top.
The North Face X Pikachu jacket
The North Face X Pikachu jacket

Levi's X Pikachu

In February 2019, Levi's announced its collaboration with Pokémon, featuring Pikachu-themed items. The collection included denim jackets, t-shirts, hoodies, and a denim tote bag, all adorned with Pikachu's iconic lightning bolt tail and rosy cheeks.
The Levi's x Pikachu collection aimed to appeal to both Pokémon fans and fashion enthusiasts who appreciate Levi's classic and timeless designs.
One of the standout pieces in the collection was the Trucker Jacket, featuring an embroidered Pikachu on the back, as well as a variety of patches and pins. The jacket came in a medium-wash denim and was designed with a relaxed fit, making it perfect for layering. The collection also included a denim tote bag, which featured a graphic of Pikachu holding a lightning bolt, and a Levi's logo in bold lettering.


Moschino X Pikachu

In 2019, Moschino released a capsule collection featuring Pikachu, which included t-shirts, hoodies, and a limited-edition backpack. The collection was designed by Moschino's creative director, Jeremy Scott, who has been known to incorporate pop culture references in his designs.
The standout piece in the Moschino x Pikachu collection was the limited-edition backpack, which featured Pikachu's face in 3D. The backpack was designed with Moschino's signature quilted leather and featured a chain-link strap, adding a touch of luxury to the playful design. The backpack quickly became a must-have item for both fashion enthusiasts and Pokémon fans alike.
The Moschino x Pikachu collection was a success, with many pieces selling out within hours of the launch. The collaboration was a creative way for Moschino to appeal to a new audience while staying true to its quirky and playful design aesthetic.
Moschino X Pikachu grey jacket
Moschino X Pikachu grey jacket

Starbucks X Pikachu

In celebration of the 25th anniversary of Pokémon in 2021, Starbucks Japan released a limited edition Pikachu-themed merchandise collection. The collection features various items, including mugs, tumblers, and a reusable cup with a cute Pikachu design. The collection also includes a special Starbucks card with a Pikachu illustration, which can be used to purchase beverages at any Starbucks location in Japan.
The collection was a huge hit among Pokémon and Starbucks fans alike, with many items selling out quickly. The collaboration is a testament to the widespread popularity of both Starbucks and Pikachu, making it a perfect match.


Funko X Pikachu

Funko, a popular collectible toy manufacturer, has collaborated with Pokémon on several occasions, creating a line of Pikachu-inspired products. The Funko x Pikachu collaboration includes various figures, such as a 10-inch Super-Sized Pikachu Pop! Vinyl figure and a Pikachu Pop! PEZ dispenser.
One of the standout items from the collaboration is the Pikachu Pop! figure, which features the adorable creature in its classic pose with rosy red cheeks. The figure is made of vinyl and stands at around 3.75 inches tall. The Pikachu Pop! figure is a must-have for any serious Pokémon or Funko collector and has become a fan-favorite in the pop culture community.
The collaboration between Funko and Pokémon is a testament to the power of nostalgia and the love fans have for the iconic creatures from the franchise. The Pikachu Pop! figure is just one of many items in the Funko x Pikachu collection, with new releases regularly coming out to keep fans engaged and excited.

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Shu Uemura X Pikachu

Shu Uemura, a Japanese cosmetics brand, collaborated with Pokémon to create a limited edition makeup collection featuring Pikachu. The collection included eyeshadow palettes, lipsticks, cushion blush, and more, all in packaging featuring the iconic yellow mouse. The products also had unique names, such as "Pikachu Neon Sparkle" and "Pikashu's Cheek Palette."
The packaging was adorned with Pikachu ears and tail, and the products themselves were also designed to resemble the character. The eyeshadow palette had colors reminiscent of Pikachu's fur and the blush was shaped like a lightning bolt. The collection was a hit among Pokémon fans and makeup enthusiasts alike.

shu uemura x Pokémon Pikashu makeup collection

Nanoblock X Pikachu

Nanoblock, a popular Japanese building block company, also teamed up with Pokémon to release a collection of miniature Pikachu figurines made entirely out of tiny plastic blocks. The collection included several different poses of Pikachu, including one where he's sitting, another where he's standing on his hind legs, and a third where he's lying down.
Each figure was designed to be around 7 centimeters tall and consisted of over 1200 pieces. The level of detail was impressive, with the figures capturing the unique features of Pikachu's face and body. The collection was well-received by both Pokémon fans and Nanoblock enthusiasts.

Building Lego Pokemon!! Pikachu Nanoblock

People Also Ask

What Kind Of Merchandise Collaborations Has Pikachu Been Involved In?

Pikachu has been involved in a wide variety of merchandise collaborations with other brands, including fashion lines, cosmetics, food and beverage products, and even technology accessories.

Which Brands Have Collaborated With Pikachu For Merchandise?

Pikachu has collaborated with a number of well-known brands for merchandise, including Uniqlo, Bath & Body Works, Krispy Kreme, Starbucks, and even the luxury fashion house Longchamp.
Yes, Pikachu merchandise collaborations are incredibly popular, with many items selling out quickly and commanding high prices on the resale market.

How Long Has Pikachu Been Collaborating With Other Brands For Merchandise?

Pikachu has been collaborating with other brands for merchandise for over 20 years, with the first collaboration being a line of Pokémon-themed trading cards with the fast food chain Burger King in 1999.

Where Can I Find Pikachu Merchandise Collaborations?

Pikachu merchandise collaborations can be found at a variety of retailers, both in-person and online. Some collaborations are exclusive to certain retailers or regions, so it's best to check with individual brands or retailers to see what is available.


Pikachu's merchandise collaborations with other brands have expanded the character's popularity beyond gaming and into fashion and pop culture. These collaborations have allowed fans to incorporate their love for Pikachu into their everyday lives through clothing, accessories, and other items. With new collaborations being released regularly, it's clear that Pikachu's appeal is still going strong after more than 20 years.
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