Kuwaiti beauty influencer and professional make-up artist, Ghadeer Sultan has been branded “racist” after taking to her social media account on New Year’s Eve to share pictures and videos of herself wearing a variety of wigs with her skin made to look considerably darker.


She even posted a video clip where she was seen lip-syncing to the 2010 charity single ‘We Are the World 25 for Haiti’ and her followers are furious.

Despite what would first appear as a good will message to her 2.1 million followers for the new year, many social media users have taken issue with Ghadeer’s ‘blackface’ posts.



One of the posts was captioned: “No matter where you are from or what you believe in, we are all children of this world, and we all share it together equally”.

Ghadeer looks almost completely unrecognisable in the video clip and this has left social media users aghast.

Going on to say: “Beauty comes in all shapes and colors, so let’s love each other and celebrate our unity. I love u all, happy new year”.


In a further post, Ghadeer poses for the camera with an alternative straight, dark wig – her skin far from its natural pigment.


Many commenters could not believe what they were seeing and called on Ghadeer to remove the posts immediately.


“Bitch are you kidding me right now??? That’s out and out racism, you gotta pull those pictures down and apologize and rather you justify your dumb brain?”, reads one.

“JUST TAKE IT DOWN OMFG”, says another.


“Blackface is one of the most racist things you can do! How many people need to tell you this is offensive before you admit you’re wrong? Instagram should have deleted your account already. You are disgusting”, reads a third.

In what could be deemed as complete defiance, Ghadeer continued to share a further close-up snap claiming she was “not a racist” and that she was only showing what she was “capable of”. 

Comments deem all of her posts to be “racist”, “blackface” and “stupid”.

Her video clip has attracted the most negative feedback with users saying:


“This is worse than the pictures you posted!! You should be ashamed!”.

While another adds: “This is just traumatizing”.

A third says:


With a fourth adding:


Some others on Twitter felt she should even face criminal charges:

Whilst others branded her a “crackpot” and a “psycho” referencing her recent split with a former boyfriend.

Despite the mammoth backlash, Ghadeer seems oblivious to her actions and has refused to apologise or remove the posts.


She has insisted her innocence and seems to deem the posts a reflection of her abilities as a make-up artist and doesn’t appear to see what the fuss is all about.

If it were us, we would just apologise profusely for any upset caused as ignorance is not always bliss.

It’s certainly not good for her profile.