It’s almost hard to believe that Christmas is only a mere four months away.
After all, with the ongoing global pandemic Spring/Summer 2020 has pretty much been a write-off with endless empty calendar days. But in efforts to ‘combat Covid-19 blues’, Bauer announced yesterday that its Magic airwaves would be launching an all-new pop-up station that will be 100% dedicated to all things Christmas in the 120-day run-up to the big day.
Magic Radio Breakfast presenter, Ronan Keating said: “2020 has been a hard year for us all – what better way to lift our spirits than bringing Christmas forward a few months?”.
“One of the most fulfilling parts of working at Magic Radio is to be able to connect with our listeners and bring a smile to their faces, so I can’t wait to launch Magic 100% Christmas and turn up the Christmas cheer!”.
Of course, there are those who would undoubtedly agree with Keating and couldn’t think of anything better than spending the next four months blasting out a bit of Wham and Mariah Carey – but then you may well be feeling like a bit of a Scrooge this year.
Bauer Radio made the decision to take a walk into winter wonderland just as summer draws to a close after surveying their listeners.
Unsurprisingly, results revealed that 91% of respondents tuned into the radio over the Christmas period to hear some of their favourite festive bangers but, it would be interesting to discover how many are up for a late summer countdown?
Ears may well be bleeding by the time Santa rocks up, that’s for sure.
Then again, if you happen to relate to the two-thirds of people surveyed who feared a second coronavirus spike – with over half worried about not being able to see friends and family over the Christmas period then why not deck the halls a little earlier this year, grab a bottle of Bailey’s and tune in.
You’ll only be able to listen online though, so have your Magic Radio app downloaded in preparation or join the jingle online at Magic.co.uk/Christmas.