It’s almost hard to believe that Christmas is only a mere four months away.

After all, with the ongoing global pandemic Spring/Summer 2020 has pretty much been a write-off with endless empty calendar days. But in efforts to ‘combat Covid-19 blues’, Bauer announced yesterday that its Magic airwaves would be launching an all-new pop-up station that will be 100% dedicated to all things Christmas in the 120-day run-up to the big day.

Magic Radio Breakfast presenter, Ronan Keating said: “2020 has been a hard year for us all – what better way to lift our spirits than bringing Christmas forward a few months?”.

“One of the most fulfilling parts of working at Magic Radio is to be able to connect with our listeners and bring a smile to their faces, so I can’t wait to launch Magic 100% Christmas and turn up the Christmas cheer!”.

Mariah Carey / Vevo / YouTube

Of course, there are those who would undoubtedly agree with Keating and couldn’t think of anything better than spending the next four months blasting out a bit of Wham and Mariah Carey – but then you may well be feeling like a bit of a Scrooge this year.

Bauer Radio made the decision to take a walk into winter wonderland just as summer draws to a close after surveying their listeners.


Unsurprisingly, results revealed that 91% of respondents tuned into the radio over the Christmas period to hear some of their favourite festive bangers but, it would be interesting to discover how many are up for a late summer countdown?

Ears may well be bleeding by the time Santa rocks up, that’s for sure.

Then again, if you happen to relate to the two-thirds of people surveyed who feared a second coronavirus spike – with over half worried about not being able to see friends and family over the Christmas period then why not deck the halls a little earlier this year, grab a bottle of Bailey’s and tune in.

You’ll only be able to listen online though, so have your Magic Radio app downloaded in preparation or join the jingle online at