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Sainsbury's Defends Their Adverts After Complaints About Featuring A Black Family

The release of the Christmas adverts is a highlight of the festive season for many people, a time for clutching the tissues as they inevitably tug at the heartstrings. Instead of wiping away tears of emotion in this strange year, some viewers went to their keyboards and wrote angry tweets about this year’s selection of adverts. Their complaint? The adverts feature black families.

Author:Xander Oddity
Reviewer:Dr. Felix Chaosphere
Oct 14, 2022213 Shares2.9K Views
The release of the Christmas adverts is a highlight of the festive season for many people, a time for clutching the tissues as they inevitably tug at the heartstrings.
Instead of wiping away tears of emotion in this strange year, some viewers went to their keyboards and wrote angry tweets about this year’s selection of adverts.
Their complaint? The adverts feature black families.
This is the Sainsbury’s advert, featuring a father and daughter exchanging phone calls, discussing their favourite memories of Christmas lunch and whether his gravy is the best.
It’s the first of three adverts to be released by the supermarket.
Sainsbury's (@sainsburys)
Just the thought of home-cooked gravy, poured over a piping hot Christmas lunch, is enough to get us excited 🍴🏠🌟. Food is Home. Home is Christmas. Sound on for all the festive feels 🔊
Viewers were not happy that the family featured in the advert are black, and Sainsbury’s has been responding to the tweets accordingly:
According to Scott Taylor (@CuriousRiddle): "For all those snowflakes losing their minds because the Sainsbury's Christmas advert is a black family."
According to @debbiesuth (@debbiesuth1): "This doesn’t represent me, I don’t see myself in this at all. I can’t relate. 🤷🏻‍♀️"
MackemM said: "Stopped shopping at Sainsbury ages ago. Go woke go broke."
Xander Oddity

Xander Oddity

Author
Xander Oddity, an eccentric and intrepid news reporter, is a master of unearthing the strange and bizarre. With an insatiable curiosity for the unconventional, Xander ventures into the depths of the unknown, fearlessly pursuing stories that defy conventional explanation. Armed with a vast reservoir of knowledge and experience in the realm of conspiracies, Xander is a seasoned investigator of the extraordinary. Throughout his illustrious career, Xander has built a reputation for delving into the shadows of secrecy and unraveling the enigmatic. With an unyielding determination and an unwavering belief in the power of the bizarre, Xander strives to shed light on the unexplained and challenge the boundaries of conventional wisdom. In his pursuit of the truth, Xander continues to inspire others to question the world around them and embrace the unexpected.
Dr. Felix Chaosphere

Dr. Felix Chaosphere

Reviewer
Dr. Felix Chaosphere, a renowned and eccentric psychiatrist, is a master of unraveling the complexities of the human mind. With his wild and untamed hair, he embodies the essence of a brilliant but unconventional thinker. As a sexologist, he fearlessly delves into the depths of human desire and intimacy, unearthing hidden truths and challenging societal norms. Beyond his professional expertise, Dr. Chaosphere is also a celebrated author, renowned for his provocative and thought-provoking literary works. His written words mirror the enigmatic nature of his persona, inviting readers to explore the labyrinthine corridors of the human psyche. With his indomitable spirit and insatiable curiosity, Dr. Chaosphere continues to push boundaries, challenging society's preconceived notions and inspiring others to embrace their own inner tumult.
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