Which Was A Real "Star Wars" Based Breakfast Cereal Sold In The 1980s?
Which was a real "Star Wars" based breakfast cereal sold in the 1980s? It was C-3PO. Star Wars has featured product tie-ins since 1977, and the series has had its fair share of bizarre ones.
Toys and t-shirts were commonplace, and the late Carrie Fisher often recalled the bizarre moment she first opened a shampoo bottle bearing Princess Leia's image.
So, which was a real "Star Wars" based breakfast cereal sold in the 1980s? One of the more obscure entries featured C-3P0: a Kellogg's brand of breakfast cereal made in the middle of the 1980s. It became well-known due to the date of its release as much as the cereal itself.
As far as licensed tie-ins go, the product was quite standard: pulped and baked grains sweetened with honey derivatives, with two "O"s fused together to form a figure eight.
A good number of the hundreds of comparable brands Kellogg's produces have tie-ins to films and television shows. But because it was released when Star Wars was deciding on its future course, this tie-in has a much stronger nostalgic appeal than others of its kind.
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A year or so after the debut of Star Wars: Episode VI - Return of the Jedi, the cereal was introduced in 1984. Fans believed there would be no further installments of Star Wars because, at the time, there was only a single trilogy.
The plot was wrapped up in Return of the Jedi, and the heroes had a satisfying conclusion. There didn't seem to be much more to say, and George Lucas hinted that future films would take a while to arrive.
Fans of Star Wars are now eager for anything connected to that faraway galaxy. Through its advertising and cereal packaging, Kellogg's made the most of its interest. In a number of advertisements, Anthony Daniels returned to the role of C-3PO.
Despite their crazy pitching, these commercials nonetheless felt quite true to the character. The advertisements were enhanced by additional details like the John Williams music, and the rewards in the package contained Star Wars stickers and trading cards.
On the back of the box, there were more riddles and features, but the cut-out masks featuring various Star Wars characters stood out. Before being discontinued, the cereal only survived for two years, but a final cross-marketing strategy helped cement its reputation among children of the 1980s.
Between 1985 and 1986, Daniels voiced C-3P0 in both Star Wars: Droids and Star Wars: Ewoks, two Saturday morning animated series.
1980s: CEREALS OF THE 80S
Due to this and the cereal's straightforward shapes and components, young Star Wars fans could watch the show and eat it at the same time. This gave the cereal a timeless quality that has helped it age exceptionally well.
While there have been subsequent Star Wars cereals, Baby Yoda's version is currently on shelves, they didn't appear at nearly the same weird point in the franchise's history. Other cereals provided crossovers of that sort at the same time as C-3POs, but they weren't Star Wars.
This franchise not only drew fans who were eager for more of the series, but its enduring appeal helped this pop culture anomaly survive. It is highly regarded by cereal connoisseurs, who actually exist, and the boxes are fairly valuable in the correct circles.
Fans of a certain generation may remember that C-3PO was the perfect place to eat while watching Droids, which will be available on Disney+ later this year as part of their Star Wars vintage collection.
The first Star Wars cereal was C-3PO.
- Rainbow Brite.
- Smurf Magic Berries.
- ET cereal.
"Cinnamon Toast Crunch" was the most popular cereal in the 1980s
Which was a real "Star Wars" based breakfast cereal sold in the 1980s? C-3POs, which Kellogg's first sold in 1984, resembled Cheerios in appearance but were actually shaped like the number eight.
Commercials on television often showed C3P0 and his loyal companion R2D2 taking part in numerous cosmic adventures while always having a bowl of crunchy cereal bits nearby. Each box contained a different type of movie memorabilia, such as character stickers from the movie.
Unfortunately, despite having one of the most recognizable robots in history as a spokesperson, C-3PO's cereal failed to capture the attention of the world's sugar-dependent youth because it was unsweetened.