With 350,000 people pledging to give up meat and dairy this January as part of ‘Veganuary’, a new campaign launched last new year to ‘encourage acceptance of body hair on women’ is now looking for more female pledges to raise funds to tackle climate change.
‘Growing out body hair to clear out the air’ is all part of ‘Januhairy’, founded by Laura Jackson, who got the idea while growing out her own body hair when she was a drama student at Exeter University.
In a bid to combat social pressures on what it means to be a ‘Woman’, Laura’s ‘Januhairy’ movement is working in partnership with TreeSisters, which works to protect forests and fund reforestation around the globe.
2020’s campaign was announced on Facebook in a post that read: “A very happy new year to you all!! Today marks the first day of #januhairy2020 where women all over the world come together to drop our razors for the month of January”.
“The focus may be on women, but this movement includes all genders and identities. Let’s educate one another on ALL experiences within this ‘prickly’ subject”.
“Our charity focus this year is to support TreeSisters in protecting, restoring and funding reforestation… We envision a world in which it is normal for everyone to protect and restore themselves and their world, a plight we resonate with as women, to protect and restore our personal natural habitats”.
“If you are not personally joining in with Januhairy this year, I encourage you to talk about it with others; if we see the same things again and again, it becomes normal”.
“I hope the new year has wonderful things in store for each and every one of you!”.
With the world helplessly watching on as thousands of hectares of land are destroyed by bushfires in Australia, campaigns with a focus on climate change may just start picking up momentum.
Our forests and trees are of course vital to the detoxification of the air we breathe and with so many lost to deforestation and wildfires it is more important than ever to start restoring the balance.
The ‘Veganuary’ movement has gone from strength-to-strength since its launch, with around half a million people from 178 countries having taken part in its aim for a fully vegan world.
Its vegan mission isn’t just about the ethics and morality surrounding eating meat and dairy, it’s also about how making the switch to a plant-based diet can protect our environments.
With so many pledges, we see no reason why you couldn’t grow out your body hair alongside eating your plate of lentils?!
Unless, you really are grossed out by the thought of it.
Founder, Laura, 21, says she has had a “great response” from women all over the world as they take the pledge to save themselves precious time in the shower each morning by ditching the razor.
Many women have thrown their support behind the campaign on social media saying:
“To be quite honest I always felt this is the best way to normalise something taboo. Just casually include it in everyday places like ads, magazines, movies etc without calling attention to it. Eventually it’ll just become commonplace”, reads one comment.
Another said: “It would be nice if you weren’t shamed for being human”.
The campaign aims to raise £2,500 for TreeSisters this January to help towards their goal of protecting and restoring natural habitats in order to tackle climate change.
Although it could be considered a small financial goal, raising awareness and highlighting its importance in today’s world perhaps goes beyond monetary support.
A very worthy cause we are sure you will agree.
Couldn’t be bothered investing in another pricey razor anyway.
Here’s to hair!