I’ve fallen into the trap and signed up for it and I barely even use the platform; I’ve fully accepted that £7 quid a month is going to drip out of my account for something I don’t use and I’ve made my peace with that. That’s the problem with us millennials, everything comes to us too easy.
However, you better believe that I am incensed at the news that Netflix are automatically hiking up their subscription prices for all UK customers, as of, well, right now.
It follows a similar price rise in the US, the first since 2017, which it said would fund original content, and now they’re also saying they’ll use the extra money to pay for new UK shows.
The good news for users on the Basic plan is that the monthly fee will remain the same, at £5.99, but those on the Standard and Premium packages (aka me) will have to pay more, effective immediately.
The Standard plan has increased in price, from £7.99 a month to £8.99 a month. Meanwhile, the monthly price for the Premium plan – which includes Ultra HD and access for four screens to be used at the same time – has gone up by £2, from £9.99 to £11.99.
I mean it absolutely make sense given how much money they pump into original content but why should I pay more for that? It’s a liberty!
“We change our prices from time to time to reflect the significant investments we’ve made in new TV shows and films, as well as improvements to our product,” a Netflix spokesperson said.
“We have more than 50 productions planned in the UK this year, including new seasons of Black Mirror, Sex Education and After Life. Our basic membership will remain at the same price, ensuring as many people as possible can enjoy our content.”
Selected users had already seen the changes happening, reporting that they had seen increased prices when attempting to sign up – some had seen even steeper price rises than those actually announced.
Either way, Netflix are cashing in and people will no doubt be happy to pay it.
They could hike it up to £20 a month and people would still pay for it. We’re slaves, I tells you, slaves to a system of oppression that we’re all tacitly implicit in.
Images via Getty/Netflix
Charismatic, witty, charming, engaging - four things Joshua Rogers will never be. Thankfully, he’s a semi-competent writer, who, after graduating university with two mostly pointless degrees, joined The Hook two years ago. He subsequently honed his writing skills over the course of several sex-related articles, bringing a very public shame to his family's good name.