The Hook is one of the leading social publishers in the world and the home of trending news, entertainment and original video. With a community of over 10 million followers on social, we are the voice a generation, delivering fresh, innovative and informed content to keep our fans in the loop.
Launched in 2014, our award-winning channel has a global audience, reaching 200 million people each month across various digital platforms, making us the number one destination for the biggest and brightest viral-content.
Our mantra is simple: laugh and inspire.
With a vibrant in-house team dedicated to making a real-impact on the world, we aim to drive social engagement, spark everyday conversation and make people’s lives just that little bit better.
Home to unique editorial content that will make you laugh out loud, brand new original shows like ‘Fight or Flight’, ‘No Laugh Challenge’ and ‘Celebrity Masterclass’, and our thought-provoking podcast series ‘The Breakdown With Jamali Maddix’, entertainment is at the very heart of everything we do.