The challenge prompted a response from certain social media giants, with the hashtag #GeorgeFloydChallenge failing to produce any results on Facebook and receiving a "Hashtag is Hidden" warning on Instagram's sister site.
According to a Facebook spokeswoman, it was deemed necessary:
“We are aware, and are removing these posts for violating our Community Standards, encouraging participation in a high-risk viral challenge.”
“How is possible that people is dying outside, whole afro community are finally saying out loud that #EnoughIsEnough and … you came with this disgusting challenge,” one person wrote, calling it “OUTRAGEOUS.”
Video: Video seen on social media shows teens participating in "George Floyd challenge"