In the age of digital content creation and social media, one platform that has caught significant attention is OnlyFans. Whether it's been in the headlines for controversies or admired for its disruptive business model, OnlyFans has undeniably changed the way people think about online subscriptions and content monetization.
Its impact on the digital landscape is so significant that the OnlyFans owner paid himself $1.3 million daily last year. This guide aims to provide you with a comprehensive understanding of what OnlyFans is, how it works, who uses it, and why it’s the subject of both fascination and controversy.
The financial model of OnlyFans offers a lucrative proposition for its content creators, with 80% of the proceeds going to the person running the page while OnlyFans keeps a 20% cut. Although this may not seem like a substantial percentage, it has proven to be more than enough for Leonid Radvinsky, the site’s Ukrainian-American owner.
While a 20% share of the proceeds may appear minimal, it provided Leonid Radvinsky, the 41-year-old Ukrainian-American who is the sole shareholder of OnlyFans, with an impressive $338 million in dividends just last year. Breaking it down further, that translates to approximately $1.3 million for each working day or about $926,000 daily when weekends are included.
Kelly Blair, the company’s CEO, expressed satisfaction with the platform’s performance.
Building on our strong performance in 2021, OnlyFans continues to grow our Creator and Fan communities and increase our globalrevenue.- Kelly Blair, OnlyFans CEO
These results reinforce OnlyFans’ position as the market-leading creator monetisation platform and reflect the impact OnlyFans continues to have on the Creator Economy. This was achieved by investing in developing new platform tools for our Creators, enhancing our trust and safety measures, broadening our global creator base, and implementing innovative ways to enable creators to monetize their content in addition to our traditional subscription model.- Kelly Blair, OnlyFans CEO
While the platform has become popular for people looking to post their own content, it has faced criticism for favoring celebritiesat the expense of lesser-known creators. One such creator, known as Abby, voiced her concerns:
Celebritiesalready have such a big platform outside of OnlyFans, so when they do come to OnlyFans, they move to the top. They take those spots away from hard-working sexworkers who earned that spot and probably worked up from nothing.- Abby, OnlyFans User
Despite these criticisms, Blair remains committed to the platform's original mission.
OnlyFans’ success is inextricably linked to the opportunities creators have to monetise their content and connect with their fans on our platform. We remain committed to providing an effective and safe environment for creators over the age of 18 across all genres to monetize their content, own their own copyright and share their creativity with their fans.- Kelly Blair, OnlyFans CEO
Last year, the platform reported jaw-dropping profits of $525 million, clearly indicating its stronghold in the adult entertainmentindustry. "The number of users subscribing to the platform hit 239 million, an increase from the 188 million users in 2021," according to recent reports.
With Radvinsky being the sole shareholder since purchasing the company from its founders in 2018, the future looks promising but raises questions about equitable opportunities for all creators.
Leonid Radvinsky, 41, has an estimated net worth of $2.1 billion. He was born in Odesa, Ukraine, and acquired OnlyFans from Guy and Tim Stokely in 2018. The Stokelys had originally launched the platform with a £10,000 ($12,500) investment, while Radvinsky is believed to have spent millions to own it.
Although Radvinsky owns a platform focused on visibility, he is a private individual. Reports indicate he keeps his personal life out of the public eye. His LinkedIn profile identifies him as a venture capital investor, philanthropist, and technology entrepreneur with a focus on emerging social media platforms. According to his personal website, he has spent the last two decades building software companies and contributing to the open-source movement.
Radvinsky made a significant cryptocurrency donation to Ukraine's relief efforts, totaling more than $1.3 million in 2022. Outside of his business and philanthropic activities, he enjoys reading, is always up for a game of chess, and aspires to become a helicopter pilot.
With OnlyFans growing each year, the OnlyFans owner paid himself $1.3 million daily last year.
OnlyFans, founded by Timothy Stokely in 2016, is a content-sharing platform with roots in London. Known for its lack of an official mobile app, the platform offers an exclusive space for creators to share photos, videos, and even personal chat sessions behind a paywall. While commonly associated with the adult entertainment industry, the platform caters to a diverse range of creators, from models to musicians.
The platform gained much attention, particularly in late 2021, when it declared a ban on sexually explicit content, only to reverse the decision shortly thereafter. This reversal was a response to a substantial backlash from the community of creators and users alike.
While OnlyFans may have roots in adult entertainment, its user base is surprisingly diverse. Musicians, models, actors, fitness experts, and influencers have all found a home on this platform.
High-profile personalities such as Cardi B, Bella Thorne, and numerous TikTok and Instagram creators have leveraged OnlyFans to generate additional revenue streams.
- Bella Thorne- Made over $2 million in one week
- Blac Chyna- Charged $10 per month for exclusive content
- Rubi Rose- Made $100,000 in just two days
- Tana Mongeau - An influencer known for her bold personality.
- Farrah Abraham- Former Teen Mom star who uses the platform to share exclusive content.
- Larsa Pippen- TV personality and socialite.
Creating an account on OnlyFans is simple.
- Visit the OnlyFans website and click "Sign Up."
- You can register with your email address or link your Twitter or Google account.
- Complete the registration process by setting up a password and verifying your email address.
- Once registered, you'll be redirected to the homepage where you can set up your profile, payment methods, and subscription prices.
OnlyFans offers a user-friendly interface with various features designed to help you interact with creators and fans.
This is your main dashboard. It displays the feed of creators you've subscribed to, as well as suggestions for new creators to follow.
Here you'll find all your alerts, including who has subscribed to you, who has liked your content, and who has sent you a message.
This section allows you to communicate directly with your followers or other creators. Many creators use this feature to send pay-per-view messages.
This tab lets you access various settings including financial information, account preferences, and the option to toggle between dark and light mode.
There are multiple ways to generate revenue on the platform:
The most common is through monthly subscriptions. After verifying your identity and setting up your payment information, you can set your subscription price, which followers must pay to view your exclusive content.
You can also send pay-per-view messages, where you can charge a separate fee for exclusive content sent directly to a follower's inbox.
Some creators use OnlyFans as a platform to sell merchandise, taking advantage of integrations with services like Spring to handle the actual selling and shipping of goods.
Being a subscriber on OnlyFans is pretty straightforward. From the homepage, you can use the search bar to look for creators. Once you find a creator you like, you can view their profile and see their subscription rate. Payment options are usually flexible, allowing for one-time tips or recurring subscriptions.
While OnlyFans does not have an official mobile application, they do have OFTV, which is a content platform that focuses on content outside of the adult entertainment spectrum. It is accessible from mobile browsers and aims to showcase a broader range of talents.
The initial decision to ban explicit content stemmed from pressure from financial institutions and potential investors who were uncomfortable with the nature of the business. However, the backlash was strong enough to force a reversal of the decision, emphasizing the importance of the platform's original user base.
Promoting an OnlyFans account on Instagram has become increasingly difficult. Instagram’s policy has changed to restrict sharing links to "external pornographic websites," which has been interpreted by some to include OnlyFans. Therefore, many creators have adopted more creative ways to direct followers to their OnlyFans accounts.
The COVID-19 pandemic led to a surge in OnlyFans' popularity. Many people in professions like stripping and sex work lost their regular income sources and turned to OnlyFans as an alternative.
No, the platform lacks a built-in notification feature for screenshots. It doesn't have access to functionalities on a user's device, including taking screenshots.
Creators see only your username, not your real name unless you choose to use it. Your name and payment amount remain private even when tipping or paying via debit or credit card.
Silvia Saige highlights the autonomy and financial benefits as major factors. She mentions being her own boss and earning comparable income from the comfort of her home as key reasons.
Influencer Blac Chyna is among the top earners on OnlyFans, pulling in an impressive $20 million per year.
Some common adverse mental health outcomes for creators include anxiety, depression, shame, fear, and low self-esteem, as per various reports.
Yes, the subscription rates on OnlyFans are set between a minimum of $4.99 and a maximum of $49.99 per month. Additionally, creators can receive tips and charges for private messages, starting at $5.
Hip-hop artist and TV personality Tyga, real name Michael Ray Nguyen-Stevenson, is the highest-earning male on the platform, making $7.69 million a month.
A beginner on OnlyFans typically makes around $150 per month. However, top creators can earn an average of $100,000 per month through various income streams like subscriptions, tips, and paid messages.
The advent of OnlyFans has dramatically shifted the paradigm for online content creation and consumption. Its business model has proven so lucrative that the OnlyFans owner paid himself $1.3 million daily last year, illustrating the platform's profound impact. However, its journey has not been without controversy or bumps along the way, particularly concerning its core user base and the type of content it hosts.
As we've seen, OnlyFans serves a diverse community, offering multiple ways for creators to earn money and for fans to interact with those creators. Yet, as it continues to navigate between mainstream acceptance and its roots, the future of OnlyFans remains an intriguing subject worth keeping an eye on.